Internet Marketing
Internet has been a buzz word for everyone now, it has embraced our world like nothing else and have created many opportunities for buyers and sellers. Searching on the internet for some information, product or a community everyday can be compared to brushing your teeth everyday (unless you give a damn about personal hygiene!)
Marketers understand that the 'internet search' means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid advertising listings.
To leverage the power contained within this targeted traffic source, marketers must understand how to effectively use both paid and organic SEM and what they can expect each methodology to achieve.
Search engine traffic is unique in the following ways:
- Search engine traffic is a non-intrusive method of Internet marketing. The majority of online and offline advertising intrudes on the audience, interrupting their activities. Search is unique in tapping a searcher at the exact moment they are seeking knowledge or a solution. Searchers are on a mission – it's "just-in-time marketing"!
- Search engine traffic originates from a voluntary, audience-driven search. This means the visitors from a search results link have not only selected your listing from among your peers, but chose the search query that resulted in your listing being shown.
- Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic (or pure search traffic), the search must be one that the searcher initiated as a search, either by clicking a search link in a directory style portal or by filling out a search query box.
"Organic" search engine marketing (Organic Listings) combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviours/preferences.
Unpaid (otherwise known as organic or algothimic) search engine traffic was once fairly easy to garner - before there were 3 billion documents competing for attention in the search engine databases.
So how do you achieve the 'Best' Ratings for your websites? - the simplest answer is to advertise on the internet, but your advertisement needs to stand out and be there when a 'keyword' related to your website is searched for; plus it should be on the top of the list or at least within first 10 search links.
This can be daunting for some and this is where we can help... getting you in the first top 10 search results on any search engine and provide you with the possibility that you get the conversion from that search!
Call us today to discuss your Internet Search Engine Optimisation plan...
